5/7/2023 0 Comments Unbeatable game 2 cheatsI used to think: “I just need to be patient, and I will see the sales coming in. I can’t remember how much money I’ve lost because of this. If you’re getting a lot of clicks, it’s easy to get false expectations because your ad is apparently “working.” This is a big mistake – clicks do not necessarily mean it’s a high-performing ad (unless your only goal is to get clicks). They continually spy on their competitors’ social media to find their most popular offers, and then create something better.īurger King’s offer: Tip #2: Track Sales, Not Vanity MetricsĬlicks and social engagement are important, but what really matters is how much money you make, not how many people share your ad. Burger King, Wendy’s, and McDonald’s are famous for doing this. Look at what your competitors are doing and outsmart them - more often than not, you can create an irresistible offer by just analyzing what your competitors are doing, and then offering a “sexier” deal.And though there’s plenty of psychology books in the marketplace, these three will definitely help you start off on the right foot: Made to Stick, The Social Animal, and - of course - How to Win Friends & Influence People. The more you know about it, the most effective your offers will be. Read as many books on psychology as you can - marketing is simply human psychology in action.This information will help you create more persuasive ads and identify the strategy behind the ad campaigns of your competition. in this book, Cialdini will guide you through the six weapons of influence (reciprocation, commitment, social proof, liking, authority, and scarcity) and will show you how advertisers use them to persuade you into doing some things you wouldn’t normally do. Read “Influence: The Psychology of Persuasion” by Robert B.That said, here are a couple tips to do it: But, as an aspiring successful advertiser, your task is to find that compelling offer. Of course, you can’t take the same approach in e-commerce. Instead, they offer free trials or give away information and create systems to build trust and entice you to buy the product without even doing any direct selling. SaaS companies and information marketing businesses know this (at least the good ones.) They never sell you something. Think outside the box and go beyond the typical “free shipping on orders over $50” kind of offers. That’s the basic concept I want you to understand. So your mission is to make them feel that buying whatever you’re selling is their idea, not yours. Remember, people don’t like being sold, but they love to buy stuff. As Brian Clark says, “great copy doesn’t seem like an ad, it seems like a favor”. What I’m saying is that you need to find a way to sweeten your offer-and do it in a way people don’t feel you’re selling them something. Now, I’m not saying you should start a charity to start selling on Facebook. In your mind, you’ll be helping seven poor dogs to survive. You won’t even think you’re buying a shirt. The simple fact of feeding seven dogs will entice you to buy the shirt, especially if you are dog lover. But only one of them appeals to the right emotion.Ĭan you guess what offer I’m talking about?Įven though a 50% OFF deal is great, it doesn’t compare to the implied mechanism used by the second offer. If you have a good offer in place, you have more chances to create an ad that pays off. Gary was talking about direct response copywriting, but this principle applies to any advertising. “Strong copy will not overcome a weak offer but…in many cases, a strong offer will succeed in spite of weak copy written by marketing morons.” Let me start by citing the words of the late Gary Halbert-one of the best advertisers of the 20th century. In this blog post, I will give you three tips that will dramatically change the way you approach Facebook Advertising forever, especially if you’re just starting.Īre you game? Great! Let’s dive right in: Tip #1: Your Offer Will Make or Break Your Campaign Now, what if I told you that, with a few tweaks here and there, you could create your first successful ad today? It seems like they are just throwing money out to Facebook’s hands. They test a myriad of demographics and interests, use a lot of different images, and even tweak their copy over, and over, and over again.īut for some weird, unfair reason, they can’t create a profitable ad. Many advertisers just like you take a swing at a new ad campaign every day, hoping to finally hit the ball out of the park and win the game. Are you sick and tired of losing money on Facebook Ads?
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